Marussia France

Since 2025, Marussia France is a multi-channel distributor addressing Modern Off Trade (mass retail), Cavists (Liquor stores) and On Trade.

We commit to the successful distribution and sustained growth of our proprietary spirits portfolio in the French market, ensuring excellence in execution across all channels.

We act as a trusted partner to premium, international spirits, wine, and saké brands—especially those aligned with our shareholder’s values—bringing them to life through strategic development, positioning, and market reach.

We specialize in brand building, relaunching, and premiumising established or niche brands, with a focus on rejuvenating their appeal and long-term value in the market.

We design and implement bespoke marketing and commercial activations that resonate with each brand’s identity and consumer base, maximizing impact across mass retail, on-trade, and cavist channels.

Agility, responsiveness, adaptability, and resilience are the watchwords of the Marussia France team’s daily work. A 17-person product- and brand-oriented team puts its expertise at the service of our brand portfolio, our partners, and our clients. From a commercial standpoint, we achieve nationwide coverage through our in-house team, supported by 40 Wine Shop/On-Trade agents and 20 Retail (GMS) agents.